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the marketing moment | issue 01
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Welcome to the first issue of the Marketing Moment, our new monthly newsletter devoted to digital marketing in the legal industry.
This Month's Highlights
- LinkedIn Launches a Laugh Reaction | Some laugh; some cringe
😬
- Micro-Video is Here to Stay | Start using micro-video like a pro + who to follow for inspiration in legal ⚖️
- Should you be Marketing in the Metaverse? ✨| Learn how lawyers and professionals should be showing up in the Metaverse (if at all)
- 🌟New: By Aries launches its LinkedIn Hub for Lawyers | One place for everything LinkedIn
- Learn How to Boost Content when Short On Time | Download our free social media templates ✅
Let's dive in.
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LinkedIn Launches New Laugh Reaction
LinkedIn announced the release of a new reaction to content on its platform. While a welcomed opportunity to express humor at work, some felt the move would encourage off-topic conversations and non-workplace topics.
We've seen a growing feedback trend that LinkedIn is trying to become the new "Facebook" and heard some professionals worry it will become less of a gathering place for thought leadership and more of a social platform.
Our response is simply this: whether you want to admit it or not, LinkedIn is a social platform, and we welcome the opportunity to encourage humor at work. Sometimes it's
the only thing keeping us going on those stressful days.
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Micro-Video is Here to Stay
We all love to do the macarena, but please don't mistakenly believe that dancing is required to embrace micro-video content or those platforms like TikTok, Instagram Reels, YouTube Shorts.
In fact, 59% of 18 to 34-year-olds embrace micro-video
content platforms, meaning that others in the elder demographics will too before long.
To get ahead of the trend, we recommend embracing micro-video content and following some of these lawyers who are leading the trends:
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Should you be marketing in the Metaverse?
What the heck is the Metaverse, and should you be showing up there? In one of our most recent Live FAQ Fridays, we addressed what the
metaverse is and whether your firm should be showing up there. (Note: There is no one-single-all-encompassing 'metaverse'!) 🤯
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🌟New🌟 By Aries launches its LinkedIn Hub for Lawyers
By Aries recently launched a LinkedIn for Lawyers Hub to aggregate all its best content on LinkedIn in one place. This new resource is available for free and includes access to videos, guides, cheatsheets, and articles on using LinkedIn for Client Development.
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Learn how to Boost Engagement when Short On Time
This month we highlighted some of our best strategies for boosting engagement when you're short on time. We included with it a download of our FREE social media templates to maximize engagement.
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We want to hear from you.
Don't forget to weigh in here on your thoughts on the Metaverse!
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Share the Marketing Moment
Don't be the only professional gaining insight into digital trends in the legal and professional services industries. Sharing is caring.
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What is the Marketing Moment (or this newsletter)?
Every week my team of digital strategists, copywriters, and multimedia designers would send each other links, articles, and ideas for content, trends, topics, and accounts that inspired us on social media to plan content for our client's monthly social media content calendars.
We decided these ideas were just too good not to share with you all and built this newsletter to help other marketers and professionals looking for on-trend inspiration and insights while giving you real-world direction on what we see working and what we'd avoid at this stage of the
marketing game.
Who is By Aries?
By Aries is a digital marketing agency focused on the legal and professional services industries. We are a data-driven digital agency run by a former lawyer turned digital marketer.
In addition to being an award-winning agency, we are a proud Latina-owned business. Learn more about By Aries here.
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Keep up to date with our latest updates on social media
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